SFD Sneakerstore Weekend update!

This week we got a huge Nike Delivery containing some really nice kicks, such as the popular Rosherun in different colors and prints, Air max 90 & 1's, Lunarglide 6, Internationalist and the list goes on. As we have noticed, Stockholm is getting colder and if you need a Jacket for fall Adidas Originals offers a really nice selection this season. 

It's payday and the sun is shining on us this weekend. 

Perfect shopping-mood i would say.

Welcome in!

Weekend update: Adidas Originals x Rita Ora 'Pastel Pack'

This weekend we are proud to introduce the first Rita Ora x Adidas Originals collaboration 

in store at Regeringsgatan 77. 

This 'Pastel Pack' features a series of colorful pieces, such as tights, bodysuits, 

leggings and cropped sweaters and tops. 

We've picked out the most casual pieces to our store, leggings and the matching 

cropped sweater with two runners in same colorful elements. 

adidas Originals by Rita Ora – After Party Event

After the instore performance we all made our way back to the K-West hotel where people from all over the globe lived while in London for the collection launch. From there taxis took us to Mode Nightclub in West London for the official after party.  

Rita herself showed up in a few pieces from the coming drop and teased some of the items from the followup collections. 

Rita Ora and friends. One of them went by the name of Halle Berry 

Roses

Oh yeah there was an airplane hanging from the ceiling..

Thanks a lot to Adidas and Rita Ora for this opportunity. The Collection will arrive at Six Feet Down and online at Caliroots.com shortly.

adidas Originals by Rita Ora - London instore event

Last week we traveled to the british capital of London to attend a few events surrounding the launch of the adidas Originals collection by home town hero Rita Ora.

The instore event that set things off wasn't just for the press and retail crowd. A line of dedicated fans waited outside the newly opened flagship store right by historical Carnaby Street.

The Collections is looking great and includes an abundance of pieces in bright colors that surely will brighten up the coming winter months.

Rita Ora herself covered most of the available space in the store and it was obvious who we were there to see.

Orange is the new black

After a short introduction and presentation of the line it was time for Rita Ora to preform.

The collection will arrive at Caliroots shortly.