adidas Originals by Rita Ora - London instore event

Last week we traveled to the british capital of London to attend a few events surrounding the launch of the adidas Originals collection by home town hero Rita Ora.

The instore event that set things off wasn't just for the press and retail crowd. A line of dedicated fans waited outside the newly opened flagship store right by historical Carnaby Street.

The Collections is looking great and includes an abundance of pieces in bright colors that surely will brighten up the coming winter months.

Rita Ora herself covered most of the available space in the store and it was obvious who we were there to see.

Orange is the new black

After a short introduction and presentation of the line it was time for Rita Ora to preform.

The collection will arrive at Caliroots shortly.