Wednesday, July 30, 2008

31/7-08 Pre launch for 080808


Tuesday, July 29, 2008


08.08.08 Pre Launch Party!

For SFD by Cali X Nike X Jonaaz, the 8th of August is a special date!
Not Only is it the start date for the Olympics, its also the same number (08) that we Stockholmers uses as prefix..

As we love Nike as much as we love Stockholm, we decided to give Jonaaz free hands as a creative “Stockholmer” to give his interpretation on this special date 08.08.08!

This Thursday the 31st of July we are having the vernissage for his series of spray n drip paintings on our blackwall in the SFD store at Regeringsgatan 77!

Come meet n greet this evening 19.00-21.00 at the store and enjoi the cold RedStripes and get worked up to next week of special product launches!

After Party at Floras Kulle with DJTaro & Myggan.

Keepin it Stockholmish!!

Osa till

make sure to visit jonas blog

The long awaited gola restock

online and instore now

Monday, July 28, 2008

Got some new kicks in..

New sneaker season is coming our way, the store is filling up already.

The brand with the three stripes has alot of good things going this season.

A new dunk low for the ladies

Kurt Cobain loved his Converse and they ended up as brand of choise when he shot himself, now a couple of years later converse tributes their No1 wearer with a series of shoes!

Got some new kicks in. stop by on your way to the beach

Thursday, July 24, 2008

Prince Glaeser behind the decks tomorrow

Prince Glaeser from team skidoo will be behind the decks tomorrow at Sfd at regeringsgatan 77 he has promised to give the most wicked performance. now you know were you need to be at.

Summer Shopping

Payday is coming and the weather is better then ever, we have lots of nice news for you. So stop by the store and have a look. if you want a quick look of whats new online, just visit the website and our latest products page to see whats fresh and avalible.

Nike, summer n travel display instore, with the latest towels and traveling bags.

even though its summer the news from the fall collections are starting to pop up instore.

Gold, silver n bronze, the olympics are close. get the three of them and steal all the top places on the medal stand.

a selection of Quickstrikes instore, our favorite, the Bw, with the lost tennis velcro QS that we recived a week ago

lotta great new stuff from adidas nike, new balance..

friday 25th 11:00-18:30
and saturday the 26th 12:00- 17:00

find us here

top 5 staff favorites

Final top 5...
Todays focus lies on some of our own favorite styles. some of these styles are very right in time, (air max 97) and some are just great cuz the look and feel dope. enyoy..

Air Max BW: instore special
the blue outer sole lifts this shoe to higher grounds

Air Max 97 lux
pride starts tomorrow this must be the ultimate parade sneaker
Air max 90 current
comfortable 90*free hybrids with a touch of infrared.
NB 1300
One of the best NB models out there, in a great sweden colorway.
Jordan Spizikes
Mars is back on this great jordan in gold n black..

Tuesday, July 22, 2008

Top 5 wmns kicks

TOP 5 ladies kicks
today we put the ladies kicks under the scope

Wmns Scandal mid

sleek womens vandal. online only

Alife Parachute mid

ladies love pink

Dunk high

best colorway

Air force low GS

Adidas top ten Hi Sleek

ladies favorite

Monday, July 21, 2008

Top 5 whites sleeks at Six feet down

TOP FIVE Selection
just a little teaser of whats good for the coming payday this friday, today´s top 5 features the never dying all white styles. gets you kinda hungry for more.. right?

Converse chuck taylor leather ox

finally a low leather piece from converse, online soon

Adidas Bw Army mid

Army inspired mid cut

Nike blazer mid

Ladies favorite

Gola Vibe
Summer vibe

Nike Tennis velcro QS

the lost quickstrikes. online soon.

Converse CT ox leather perf

Mono white Chuck´s instore

There is a new instant classic instore now, the leather converse has now arrived in a low cut version.  

Thursday, July 17, 2008

Bw army mid clean

This shoe has been copied a countless amount of times since its first release. The BW Army Clean is seen here is inspired by the GSG9, a model seen armed forces around the world and heralded as a great piece of footwear that embodied both the characteristics of a boot and sneaker. Some of the biggest fashion houses around the world have copied this classic banger..

online soon. instore now

Wednesday, July 16, 2008

Adidas ZX 300

This replica of 1984's ZX 300 runner in suede and nylon upper. It has been slightly reworked into a lower, more wearable height. In store now, online soon...

Tuesday, July 15, 2008

Nike Tennis V Premium

3 colors of the Tennis V Premiums QuickStrike from Nike. A clean classic style perfect for summer. Soon online.