Friday, February 25, 2011

SFD Weekend store update!

Spring time getting closer and closer. Our SFD Sneaker Store is packed with news from all our brands. The store is also all newly decorated and super fresh.

Nike Sportswear is still pushing the American Made concept, We've got a brand new Happy Socks display and the Adidas Shop in Shop became fully finished yesterday.

We are ready, are you?

Check out Adam Tenstas Destroyer jacket, also the last video in the American Made here.

Vintage sneakers by Nike!

New Denim Collection by Adidas Originals!

Nizza Hi CL in Spring colors!!

80's Runner in mixed colors by Adidas Originals!

Tuesday, February 22, 2011

New brand @ SFD!

PUMA, which was founed in 1948 is one of the wold's leading sportlifestyle companies. Puma starts in Sport and ends in Fashion. In their sport performance and Lifestyle labels are running, football, motorsports are some of the categories that are included.

Here's a model that is called the Faas 500. It's a lightweight and very flexible runner that really stands out. The Faas 500 was put together with three categories in mind; rocker, flex and groove. All of which make up the BioRide Technology midsole. Comes in three colorways!

In store today and online soon! Price: 119 € / 1199 Sek

The rocker helps propel the foot in a forward motion from heel to toe, the flex allows your foot to do a little more work with each individual foot strike, and the small grooves allow the shoe to contour the ground and better react to every foot strike.

Features reflective stripes along the sidepanels as well!

Friday, February 18, 2011

Adidas Shop in shop!

We end this week with our brand new Adidas Wall! We wouldn't want to show it to you guys until the small pieces came into place. It's now done and we're satisfied with the result.
Very clean and fresh! What do you think?

Wednesday, February 16, 2011

Fit of the week by SFD!

We've seen a lot of cool new pieces from Nike come in this week. Really nice dressier products with a high level of smart detailing and awesome tech materials. The combination of technical sportswear material with classy style is something that Nike has been pushing a lot recently. Personally I'm really feeling it, and here's an example of how to put together some of these great products into a perfect everyday outfit the Nike way: Moving past the Bauhaus mentality of function over form & creating something that looks as good as it performs!


Nike Lunar Vegeance Terra plus (429860 001)
A lightweight retro runner with breathable upper.
equipped with Nike+ for ipod connection.
129 € / 1299 Sek

Nike Selvedge M65 Jacket. (404873 010)
Done in Black selvedge cotton will. Featuring waterproof zipper,
ipod/cord soulution & stow away hood.
269 € /2699 Sek

Tuesday, February 15, 2011

Nike Wmns Feather Hi Sprm

We got this beauty with today's delivery, they say that black shoe
can feel a little bit boring? Well i can say that i don't agree at all
after seing this one. The Womens Nike Feather Hi in Premium
design! Features all black nubuck leather with printed reflective
stripes. And you have a fine luxy touch! A favourite for sure!

Price: 129 € / 1299 Sek

Monday, February 14, 2011

ObyO James Bond for David Beckam SS11 Lookbook!

The Spring 2011 collection for David Beckam returns with
a clean and classy line! The collection presents a blend of
vintage American Sportswear, featuring fleece fabrics
and sport-inspired items with a mix of fashionable pieces.
The first drop has arrived and you'll find some of these hot
pieces in store today!