Friday, April 29, 2011

Nike AFE S/S 2011 x Outfit Part 1

We just recieved the second installment of Nike's new Athletics Far East line, or AFE for short, that the brand introduced just last season. AFE draws inspiration from the early Blue Ribbon Sports days, when the Nike brand was just launched & was closely affiliated with Japanese manufacturers of high end sportswear. These fine pieces blend together technical apparel with fabrics more often used by contemporary fashion brands, creating something new & unique yet still maintaining a genuine Nike look & feel.

To give you a closer inspirational look of the AFE Collection, we've put together an Outfit, containing The AS Slant FZ Jacket, AS AW 77 Crew and the NSW Selvedge chino shorts.

Shoes: Nike Toki Premium
Eyewear: Rayban (c-store)

Stay tuned for more Nike AFE...

For more detailed look head over to

Tuesday, April 26, 2011

Puma Bike Contest!

Ladies & Gents! We hope that you all had a nice Easter! We're now back on track and we would like to intoduce this week with some nice happenings!

First and foremost, we have started a competition together with Puma for our local costumers. This is what you have to do: You buy a pair of Puma sneakers before the weekend then you will be on the contest to win a really fresh Puma Bike! The winner will be announced on Saturday! So hurry up and buy your Pumas and get a chanse to be the exclusive owner of this Bike that you se right below!

This Thursday we also got a number of free tickets to hand out for those who want to attend the preview to the new action movie "Limitless". Tickets are given by Kingsize Magazine.

Klick here to watch the trailer!

The Puma Bike!

Puma suede classics!

Puma RS1

The Faas 500 in Jamaican vibe!

The Shop from outside!
More Puma styles here!

Tuesday, April 19, 2011

Easter Opening Hours / Outfit by Adidas!

Easter Opening Hours:

Thursday 21/4: 11.00-18.30
Friday 22/4: Closed
Saturday 23/4: 12.00-17.00
Sunday 24/4: Closed
Monday 25/4: Closed
Tuesday 26/4: Open

To celebrate the Easter in SFD style, we've put together an outfit with some Easter feeling in it.

Per is showing us the SPO SST tech TT. A classic Track top that has a Blue, Grey and Yellow colormix. The Sneakers are ofcourse in same colors, a perfect match!

Price info below!

Adidas Originals ZX 500 Iron/Crome/Lempel. 89 € / 899 Sek (online soon!)

Adidas Originals SPO SST Tech TT. FreshBlue/Aliminum. 79 € / 799 Sek

Friday, April 15, 2011

Nike Womens Pocket Runner/Animal Pack!

What you see here is the new Nike Pocket Runner from Nike sportswear. As you see, these runners are dressed in three different animal prints, Zebra, Pony and Leopard! Designed especially for the for the ladies that want to look fabolous while working out! Also very easy to stow it away if you are on the go! Very comfortable as well! It's a quickstrike release so it comes in limited quantities!

Availible In store & Online now!

Your's for a price of 79 €/799 Sek!!

Wednesday, April 13, 2011

SFD Vip Night!!

Tonight is the big VIP shopping night for all three Cali stores in Stockcity! Meaning it's 20 % off on all products! Starting (13/4) at 19.00-21.00. The store is loaded with lots of fresh spring news from brands such as Nike Sportswear, Adidas Originals, Puma, Asics and more!! Get your shopping mood on!! See you tonight!

Monday, April 11, 2011

Nike Free Run 2 / Nike Free 3.0 2v @ SFD

Two brand new shoes models by Nike Sportswear, are these two super lightweight runners! These are designed to give you a barefoot sensation that will help you to increase your foot strength. First up is the Nike Free Run +2, which is a follow up to the Free run +. Features a breathable, multi-layer mesh upper construction. Very Flexy!

Price: 109 € / 1099 Sek

The Nike Free 3.0 is also an similar model. A sleeker model that features a no-sew upper with minimal overlay lock to allow maximum range of motion. The 3.0's about as close as barefoot running. A true workout for your feet. Very lightweight, breathable and extremly flexible!!

Price: 119 € / 1199 Sek

Thursday, April 07, 2011

New Balance Lake District Pack!

The long awaited New Balance Lake District pack has finally arrived!! These lovely shoes are made in the classic New Balance factory in Flimby, A small town in Cumbria in the north of England.

The "Lake District pack" is based on the classic NB567 model made up in beautiful materials such as premium leather & rugged waxed canvas. The pack comes in three different colorways based on the beautiful natural surroundings of the Lake District national park in Cumbria, right near where these shoes are made.

New Balance M576CDW draws it's inspiration from the sea and sailing. Created with premium leather and water resistant waxed canvas. The yellow color in the detailing is derived from classic life jackets & the laces are made to look similar to boat ropes.

New Balance M576CSB comes in a nice washed out light brown shade reminiscent of the Lake District's beaches. The area is also one of the number one spots in England for hiking. The orange colored detailing & rope style laces draws inspiration from the hiker's equipment.

New Balance M576CSF is done up in a beautiful green color inspired by the wood-covered mountains & grassy hills of Cumbria. In line with the hiker-theme the shoes feature back pack inspired detailing & cool laces that reminds us of classic hiking-boots. So Fresh & Awesome!

All three of these beauties has the price set @

€139 / Sek 1399:-

To further understand artisanal nature & craftmanship of a pair of Flimby made New Balance sneakers, take a look at this short film that gives us an in dept & historical view of the factory. Enjoy!!

Created by: Director Andreas Tibblin