Friday, March 28, 2014

SFD Weekend update

Still thirsty for more Air Max's after #airmaxday ? An Air Max Light, a couple of Air Max 90's & Air Max BW's might just quench that thirst!

 Jumpman, jumpman, all I see is Jumpman! Stock up on some gear from the legend, just in time for the warmer weather.
As an option to the iconic Air Max's we got some Free Run 2's
Another option are the Super-comfy runners: Air Pegasus+ 30. 

The classic Rosherun got even cleaner... Perfection for the summer!
Pastel colored chucks, Another must have for the summer. Ladies...
The brand with 3 stripes does not disappoint.
Adidas * Jeremy Scott S/S 2014... Animal * Floral print... Crazy
Release date 2014.04.01

Jason Markk: Spitshine for your sneakers. Nuff said.

Friday, March 21, 2014

SFD Weekend Update

Our first Summer '14 release got some heat to get you ready for the sunny season!  Our release includes some nice Air max 1 & Air Max 90's, just in time for #AIRMAX day on March 26th! More heat is provided by some comfy runners for the ladies and an understated Jordan 1. Adidas does not disappoint with their much awaited release of the Redline Records x Adidas collection.

 Comfy is an understatement with the Lunarglides. Strictly for the ladies!
A pair of Gym Red AM1's for the ladies (GS) and something for the fellas in black. Suede and mesh details gives a nice touch to these babies.

 The warm up for #AIRMAX day continues with these AM90's.
As clean as they come: AJ1 in anthracite. Genuine leather!
Swedish hiphop history: Redline Records x Adidas! What more can you say?

                                              Keep your Toddlers fresh in Adidas.

Monday, March 17, 2014

Air Max Day - March 26 - Wear Your Air

On March 26, 1987, the Air Max 1 was introduced, forever changing footwear in the process. Runners were hooked. The world was intrigued. And when the marathons ended, the revolution carried onward.

Twenty seven years later, the legend of Air Max continues to spread, across borders and through boundaries. But it all started with One. On March 26, celebrate the birth of an icon. Lace up your favorite pair, wear your Air, and share it with the world to see with #airmax.

Friday, March 14, 2014

SFD Sneakerstore weekend update!

This week there has been a lot of focus on getting the new Adidas wall up. And now it is finally finished and we are super happy. We have also received some great Spring news from Adidas  Originals today. 
Other news is that we finally got Asics in store as well. Several styles for both women and men is now available. Last but not least, a release reminder of the Puma XS Trinomic OG. Tomorrow 12.00 CET - We also have a small giveaway for everyone that cops a pair.

Welcome in!

Wednesday, March 12, 2014

PUMA Trinomic SX 850 OG Release!

PUMA re issue the iconic Trinomic XS850 OG from 1992 for SS14!

90’s fashion is defined by neon brights and abstract prints, an era when hiphop style is fondly remembered and when sportswear became daywear.

The XS850 OG is reissued with 90s nostalgia in mind. Hexagon for hexagon, in its original colours with the neon pink pop, original tooling and that famous heel splatter which only ever featured on this shoe. Again, the XS850 is set to become an icon on the street.

Release date: 2014.03.15
Online: 00.01 CET
In store: 12.00 CET

Puma XS 850 OG - Price: 999 SEK / 99 Euro / 899 DKK

Everyone that cop a pair of Puma XS 850 Trinomic gets a freebee with a USB Puma stick - 1 GB!

PU-57 Trinomic v3.7-19-02-2014 from Per Norell on Vimeo.

Saturday, March 08, 2014

adidas Originals x Redline Recordings exclusive at

Caliroots proudly presents an exclusive clothing line created together with swedish music label Redline Recordings and adidas Originals. Redline Recordings is the most ground breaking Swedish urban record label and has been a prominent force within the Swedish hip hop scene for more than 15 years.

Caliroots and Redline Recordings have put together a line of classic adidas icons which all bear the Redline logo, and now the collection is finally ready to hit the streets. The collection will release instore and online 20 of march. Here are the fist look of the line: