Friday, July 31, 2015

The Hundreds X Reebok Classic “Zodiac” Ventilators

In honor of this year’s 25th anniversary of the Reebok Ventilator, California streetwear brand The Hundreds revisits its Reebok Classic partnership with two different Zodiac-inspired color ways.



A nod to Bobby Hundreds and Ben Hundreds’ zodiac signs, the The Hundreds X Reebok Classic Ventilator pack interprets the signs of Aries and Taurus while staying true to The Hundreds’ trademark attitude. The pack highlights the brand’s founders’ respective aesthetics, with Ben favoring a standout color to Bobby’s preferred understated black.










The pack’s fresh white rendition reflects Ben’s Taurus roots, specifically the white “Cretan Bull,” from which the zodiac sign takes its Latin name. The clean base is given a Californian update with teal and baby blue overlays, with bright accents of orange and yellow, paying homage to the Hundreds’ origins and Los Angeles’ laid-back surf culture.

The Hundreds X Reebok Classic “Zodiac” Ventilators









More info here at The Hundreds here

Friday, July 10, 2015

SFD Weekend Update

Come and visit us at Regeringsgatan 77 in Stockholm.
Opening hours during the weekend
Saturday, 12-17
Sunday, Closed







Friday, July 03, 2015

Weekend update at SFD Sneaker Store

Summer time in Stockholm and we got some great news for you. New colors of Tubular from adidas Originals, Nike Sportswear and New Balance.

We are open weekdays 11.00-18.30 and Saturdays 12.00-17.00

Welcome!