Thursday, January 30, 2014

The Instapump Fury OG Release

2014 sees the 20th Anniversary of one of Reebok’s most iconic and recognizable shoes – the legendary Instapump Fury. A true cult classic with a futuristic twist and bespoke technology, Reebok celebrates this moment with the re-release of the original  black, hypergreen, red colorway, the Instapump Fury OG.

Launched in 1994 by Reebok’s Advanced Concepts group, the Instapump Fury incorporated two proven technologies – Graphlite and Hexalite – with a new Instapump technology. The flip of a switch used the force of pure CO2 to instantly inflate a series of chambers wrapping the foot and eliminating the need for laces.
For 2014 Reebok recreated the original mold to design the Instapump Fury OG, a true celebration of the iconic shoe.
As part of the celebrations, 27 unique collaborations of the Instapump Fury have been created through the Reebok Certified Network* which will roll out weekly over Spring/Summer (*The Reebok Certified Network is a global network of retailers, exclusively chosen by Reebok Classics to creatively collaborate on key initiatives)

The Instapump Fury OG will be available at Reebok Certified Network and Reebok Reserve retailers globally  on Friday 31st January 00.01 online and 11.00 

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