Sunday, May 25, 2014

AOD crew about the Reebok AODXCR collab - Gena & Trickykid




Ever since the dawn of All Out Dubstep, back in 2007, the residents IRK, TRICKYKID, SYSTEMATIC, I&I, KALAWANJI, GENA and L-­WIZ have been pushing the Swedish dupstep scene forward. Providing bassheads with the thrill of feeling heavy basslines lurking up the spine, keeping those heads nodding to the beat. Always with excellent execution and a massive sound system.

Meet two of them here Trickykid and Gena








4 qick questions to Trickykid

Whats your background?

Started djing dnb late 90's and found dubstep thru Lwiz who gave me my first dubstep 12" 

Tell us little about AOD

AOD is a group of djs producers and promoters that has pushed the bass sound since day one. 

Your best memory from a AOD night

So many good nights but my best moment though was a party at kafe 44 when Kutz first  played Skream - Filth such a classic tune.

Your relationship with Reebok and what do you think about the collab?

I love the Classics from Reebok such as kamikaze or Pumps and i really love the collabo, its has a really clean design and really nice details.







Whats your background?

I started out life as a techno DJ back in 1995. It wasn't long before I gained the respect of my peers such as Adam Beyer and Joel Mull as the only female techno DJ in the Swedish club scene at that time. This was documented in a book called “Techno - musiken, dansen och scenen” by Sara Larsson  (1997).

Fast forward to 2007 and I helped to forge the mighty All Out Dubstep Crew, running a host of parties across Sweden, Europe and Asia. I've been  playing alongside some of the dubsteps scene’s biggest stars such as Benga, Skream, Distance, Mala, Coki, Silkie, Chef, Kromestar and many others.
Alongside hosting events I've been lucky enough to have made numerous appearances on Swedish national radio, completed guest mixes for brands such as Nike, Reebok, Fenchurch. In 2013 I was asked by Swedish grime artist Max Peezay to be his tour DJ and played a host of sell out venues and even made an apperance alongside Max on Swedish TV.
My Dubstep sets often incorporate different genres, such as Future Garage and Kuduro as I find the BPM's compliment each other well . One thing is for certain, I always try and hunt down tracks with bone shaking baselines and rough edgy beats.
Hence the reason I've been dubbed “THE QUEEN OF BASS”

Tell us little about AOD

Before AOD was formed, Trickykid and I already knew each other and we always respected each others individual styles, Trickykid playing drum & bass and myself playing breaks and dubstep at that time. We all got drawn to the newly emerging dubstep scene and somehow we found like minded individuals who also where starting to latch on to this new and fresh sound. Through hooking up with L-wiz and Daniel Irk we decided that in order to bring this sound to a wider audience we needed to form a collective and that's a very short version of how AOD was formed. A lot of time and parties have passed since then, so you'll have to excuse the vague explanation. LOL.

AOD started out on a small scale at a local bar for 50 people. Some people didn't understand what we were doing, but we kept banging away at it, for those who did! So we gained more interest and moved on to bigger venues with international bookings. The scene started to grow bigger, so we expanded AOD into a record label and a clothing brand. We also put more effort into providing a whole concept with fat sound systems and visuals. We also took our club concept to other cities in Sweden with regular resident nights. Through the years we've been playing in Europe, Asia and USA and we've managed to build a big network with international producers, dj's and promotors. As a group we are very passionate about the music, the experience and the brand.

Your best memory from a AOD night

One of my best AOD memories is a gig at the Way Out West festival in Gothenburg a few years ago. The venue was at a museum with really weird architecture. We had booked Artwork and Max Peezay as the headliners. It was such a vibrant night and we had a huge turnout of people, much more than we ever expected. I remember looking out from the booth with a big smile thinking that this is what it's about! Wicked music, good sound system, stunning visuals and hundreds of people dancing.


Your relationship with Reebok and what do you think about the collab?

I think the collab with Reebok goes hand in hand with our concept. Most people going to our events are quite urban and so are we. So putting AOD together with Reebok and Caliroots (who've been supporting us for many years), felt right and the result is a really cool and limited edition shoe for the club and the street! So Thanks!!!!!!

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